We can not ignore the importance of our nature of business and target audiance while selecting the
promotional items we should see the business and industry image in the mind before final
selection because if you have a business of computer and you send toy to your target customer
that will definetly not work for your business .
There are number of different business and projects and promotional items can work for them
here you have to think what is best for your business and your audiance some time your nature
of business is same but your audiance is different may be you entering into new market
than the product should match your audience first than your business so they can response
you immediate .
Give more focus on what your target audiance uses like if the target market is student than
they use pen , calculator , usb etc but dont send them card holder which they do not use if
your recipient is happy with this gift and uses it will increase the customer loyalty .
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